For Store Ops

Run stores. Not a data center.

Tote gives operations leaders direct control. Associates get answers in the moment, changes roll out in minutes, and the help desk stops being the bottleneck.

The store is doing more with less every year.

Associates have one job: serve the customer. The legacy stack keeps getting in the way. A frozen POS. A refund they can't process. A printer that needs a vendor call. You own every one of these problems.

46%

of convenience retailers say hiring and retaining employees is their top business challenge.

Source: CSP Daily News, 2025 Outlook Survey

Working with Tote from the earliest stages allowed us to influence how this platform works in real-world convenience store operations.

Murat Tokad, President and CEO, Martin & Bayley, Inc. (Huck's Market)

Tote is rolling out across all 136 Huck's locations.

Built for what your store actually deals with.

Change something. Fix something. Roll something out. Legacy stack versus Tote.

Your Legacy POS

Tote

• Real-time incident response
  A printer dies mid-shift.
  Call the help desk. Wait.
  A printer dies mid-shift.
  Genie opens a ticket with full context. The store keeps running.

• Support
  A question with no one to ask.
  Call IT. Wait on hold.
  A question with no one to ask.
  On the POS or as a voice agent. 24/7, every store.

• Broadcast
  Something every store needs to know.
  Email blast. Hope they read it.
  Something every store needs to know.
  It lands on the POS, and the associate can act on it with Genie.

• Onboarding
  A new associate's first shift.
  Binder. Third-party training app. Ride-along if you're lucky.
  A new associate's first shift.
  Genie answers questions on the POS the moment they come up.

• Bulk rollout
  Rolling out a new fuel grade or menu item.
  Touch every store. Chase exceptions for weeks.
  Rolling out a new fuel grade or menu item.
  Bulk or single edit. Push once. Done.

• Visibility
  Knowing how each store is actually running.
  Reports the next morning, if you're lucky.
  Knowing how each store is actually running.
  Real-time, in one dashboard.

• Configuration updates
  Changing how a register behaves.
  Software upgrade, vendor ticket, weeks.
  Changing how a register behaves.
  Cloud-based change. Instant, any or every store.

A few ways Tote runs the store better.

Consumer AI Agent uses advanced AI to engage consumers throughout their store visit, building brand loyalty and growing sales through personalized experiences.

Fuel Management

Hours, not weeks.

Grades, controllers, pumps, tanks, prices, all in one place. Add a new grade across every store without a site visit.

Operational Insights & Reporting

You stop finding out about yesterday's problems tomorrow.

Every store, every shift, every device, one view. EOD, sales, labor, device health, live. PDI-compatible. Drill into the store that needs attention.

Real-time answers at the counter

First-contact resolution at the counter.

Genie answers associate questions on the POS the moment they come up. No frozen pause, no manager call, no waiting customer.

Onboarding without the binder

Cuts ramp time and keeps every shift consistent.

New hires learn the POS by using it. Genie surfaces procedures and training content in plain language, the moment they need it.

Help desk escalation with context

Fewer tickets, faster fixes, lanes stay open.

When Genie can't solve it, it opens a ticket with the terminal, the store, the associate, and what's already been tried. Support starts running.

Plus more across POS, kitchen, and store management.

Run the store the way you've always wanted to.